Lacoste remains the official sponsor of the Mutua Madrid Open 2025

The crocodile brand will take over the Magic Box from 21 April to 4 May.

For the third consecutive year, Lacoste is the official sponsor of one of the most important sporting events on the national calendar. With a strategic presence that goes far beyond the courts, the French brand is turning the Mutua Madrid Open into an unprecedented cultural experience where lifestyle and sport come together in an unusual setting.

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Novak Djokovic, Daniil Medvedev, Arthur Fils, Ugo Humbert and Katya Reingold are just some of the Lacoste athletes who will be competing in this edition and defending the latest crocodile designs. Some of them will be available in the two ephemeral shops of 150m2 and 140m2 that will be set up in the heart of the Caja Mágica, along with exclusive pieces and limited editions, timeless basics and a very special line of patches that will only be available during the tournament.

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One of the novelties of this edition is worth mentioning: a third shop strategically located at the entrance of the VIP Club. A boutique space that elevates the merchandising experience to a special curation of unique items. And if that wasn’t enough, one of the Team Lacoste players will make a surprise appearance to sign memorabilia and meet fans.

But, without a doubt, the big surprise this year is the presentation of the exclusive co-branded collection for the Madrid Mutua Open 2025: a capsule that breathes Madrid from all sides. Warm colours, sporty silhouettes, bold graphics and that French savoir-faire so characteristic of Lacoste. It will be available at the Caja Mágica and will also be available on the official website, at the brand’s main shops in Madrid and at El Corte Inglés.

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See you in the Sky Lounge! The meeting point for creatives, athletes, journalists, friends of the brand and tennis lovers. Between privileged views and off-the-record conversations, this space will also be the setting for a unique press conference with one of the Team Lacoste players. Stay tuned!