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Fëgg Diaye market in Senegal inspires Tareet ‘s new collection

The Fëgg Diaye 10 collection tells the story of a garment in just 10 looks, from the raw material to its reinvention. And Tareet surprises us with a collaboration with ASICS.

Fëgg Diaye market in Senegal inspires Tareet ‘s new collection

The new material from TAREET is not just a collection. It is a return. A way to sew the past, to put body to what was left out of the system. “Fëgg Diaye 10” is named after the Senegalese market where used clothes arrive, are resold, transformed. Where everything that here is waste, there is possibility. Ten looks. Ten ways to reincarnate fabrics with history. Ten ways to make fashion without concessions.

TAREET works from Marseille, but thinks from many places. His collection is born under LABEL LIGGEY YAT, his label of handmade upcycling. But this time he goes further. She does not limit herself to reconstruction. She does emotional archeology with fabric. It turns it into a document, a story, a body that does not forget.

There is sportswear, yes. There is broken tailoring, reassembled. But nothing is fortuitous. There is no “eco” posturing, no empty folklore. Just know-how. Only woven history. Each garment is a conversation with what was, a negotiation between technique and heritage. The forms are recognizable, but they are inhabited by something else. By memory.

The collaboration with ASICS goes precisely to the designer’s roots. In Marseille, where Tareet grew up, ASICS have always been a symbol of belonging. TAREET breaks them down and reassembles them in the form of knitted slippers, made with techniques he learned at home, in the family. The technical becomes familiar. Sneakers that walk with memory, not with the urgency of the one who is going to run 10km that morning.

Inspired by the Fëgg Diaye market in Senegal – where used clothing finds a second chance – the collection is an amalgam of rescued fabrics, ancestral techniques and silhouettes that walk between sportswear and the most experimental tailoring. Here, the Afro-European heritage is a material that comes to life in every stitch. The fabric speaks of memory, of the street, of migration, of style and also of pride in one’s roots.

“LABEL LIGGEY YAT” -which in Wolof can be translated as handmade work – is TAREET’s way of doing and thinking. With the support of ASICS Crafts for Minds program, the designer demonstrates that innovation can also come from looking back to the handmade, to what was discarded in the past to introduce industrialized systems. Perhaps the future is sometimes woven with threads from the past; and it works very well.

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