There are images that define a decade: Gloria Steinem and her round amber glasses in the front row of a demonstration, Diane Keaton walking through New York, Jackie O hiding behind her XL frames… The 70s marked a cultural revolution, and also filled the eyewear world with truly iconic silhouettes.
From that energy is built the new collection of GIGI STUDIOS. A design exercise that does not rely on the nostalgia of the 70s but rather highlights the staying power in time of the silhouettes that were born in that decade.
In Thrive you can tell that GIGI STUDIOS has grown up. Not only in how it designs, but in what it wants to say with each piece. This collection is also a way of taking a stand against the noise, the rush, the design that tells nothing. Everything -from the sketches to the materials- reflects a path made with time, intention and a lot of desire to do it well.
The SS25 collection does not look like just another season of the brand, but rather a clear way to lay the foundations of the direction that GIGI STUDIOS is taking. It marks the beginning of something new, with a design that has depth, intention and desire to stay. Because when you start from authenticity, and from a tradition that they have been building since 1962, everything else comes by itself.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
You may also like...
