Kendall Jenner redefines ready-to-wear with her selection for FWRD SS25

The It-girl of the moment and creative director of FWRD since 2021, Kendall Jenner, returns to the scene starring in the cult retailer’s new Spring 2025 campaign. Following the success of her Summer 2024 curation, Jenner continues to consolidate her vision with a refined selection that reaffirms her minimalist and ultra-chic aesthetic.

Photographed by Drew Vickers and styled by the indispensable Dani Michelle, the campaign immerses itself in an ethereal atmosphere of crisp neutrals and clean silhouettes. Jenner dazzles with key pieces from houses such as Bottega Veneta, Saint Laurent, Alaïa, and Victoria Beckham, in a mix of fluidity, transparency, and effortless elegance.

Floating dresses, lightweight tailoring, oversized sunglasses, and ready-to-getaway jewelry make up an edit that redefines contemporary luxury with a precise curatorial approach and a refined visual narrative. The proposal not only dresses the season, but anticipates desire.