With a proposal that blurs the boundaries between body, space and memory.
The Swedish brand, known for transforming emotions into fragrances, reinterprets one of its most iconic perfumes, Blanche, taking it beyond the skin to envelop the home with its clean, nostalgic scent.
In this way, Blanche evolves in the form of a textile perfume, through a limited edition designed to impregnate the closest objects with intimacy: a blanket, sheets, bed linen… This new olfactory gesture proposes a deeper, more sensorial connection that transforms the ordinary into an affective experience.
This new format is joined by a second launch that captures the spirit of the most mundane yet intimate ritual: laundry. The Coin Laundry candle, which now joins Byredo‘s permanent collection, exudes steam, soap and an almost cinematic melancholy.
“In 2025, “Blanche” evolves beyond the body and into the spaces we inhabit. A trilogy of new creations, limited editions of the “Blanche” textile perfume and the addition of the “Coin Laundry” candle to the permanent collection expand the Blanche universe through form and function,” explains the brand in a press release.
The proposal is now available on the official Byredo website.
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