This season sees the expansion of the technical and aesthetic universe that has been in the making since 2023.
In a new instalment of their creative alliance, the House and the Swiss brand are pleased to unveil a new proposal that includes ready-to-wear pieces and the long-awaited evolution of the flagship shoe: the Cloudventure 2.0. Born to conquer uneven terrain, this silhouette is reinvented through a much more urban vision – but without losing sight of its outdoor DNA. Its semi-translucent mesh upper, which is superimposed over the recognisable LOEWE logo in XL size, creates a visual tension between transparency, texture and depth that borders on the sculptural.
The colour palette follows a dual path: on the one hand, basic neutrals act as a versatile base. On the other, more vibrant chromatic highlights emerge in grass green, combinations of blue, red and white. This is complemented by new versions of the Cloudtilt, now in electric blue and pale pink, complementing the classic total black, pure white and dark sand.
The clothing and accessories capsule is an organic extension of the footwear. Designed with state-of-the-art technical materials, it features lightweight, breathable and high-performance fabrics, designed for those who live in constant movement.
Scroll through the galleries above and discover images from the campaign captured by George Eyres.
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