The New York skateboarder is claiming a total of $26 million for defamation and breach of contract.
Tyshawn Jones, the face of a generation and a living legend on the board, has decided to speak out against the brand he grew up with and which, according to him, has been the first to turn its back on him. It is for this very reason that, yesterday, he filed a lawsuit in Manhattan Supreme Court.
This move shakes the foundations of Supreme and brings a controversial debate to the table: how brands manage their relationships with talent. Since the age of eleven, Jones has been part of the label’s family, creating a bond that seemed unbreakable. But that all changed in September 2024, just before the label became part of the Italian conglomerate Luxottica. The reason or excuse? A photo shoot in which the skater chose to wear Marc Jacobs. An alleged ‘contractual betrayal’ that makes no sense if we take into account that on previous occasions he had already collaborated with Louis Vuitton, Balenciaga or adidas, without this having caused any inconvenience.
The 41 lawsuit does not skip a beat. In it, Tyshawn accuses Supreme of using the session with MJ as an alibi to cut costs after his acquisition, and of spreading the word to third parties that he had been ‘kicked out’ for breaching his contract. He is demanding $26 million in damages.
‘I’m sad it’s come to this, but I have a duty to myself and my career, and I feel a responsibility to the next generation of skateboarders to stand up for what’s right,’ says the New Yorker. ‘Supreme’s success has been built in large part on the contributions of young talent, and I think those contributions deserve to be respected,’ he adds.
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