Selena Gomez just signed her sweetest (literally) release yet: an unexpected collaboration with OREO, which brings the flavor of her memories to life in a cookie. Yes, you read that right: horchata- and chocolate-flavored OREO cookies. “I wanted it to taste like home, like something comforting. The cinnamon takes you straight to that horchata feeling that I’ve always felt. I’m excited for my fans to be able to try it,” the artist shares.
Available for pre-order from June 2nd and in stores from June 9th, the limited-edition “Selena Gomez’s Signature OREO” is much more than a collaboration: it’s an edible capsule of identity, flavor, and culture. The cookie—with hints of cinnamon evoking the horchata of her childhood—is signed by Selena herself, turning each piece into a mini pop relic.
The Selena x OREO universe expands with an audiovisual remix that blends humor, sweet hyperrealism, and meta-commentary on fan service: the spot shows Selena literally drowning in OREOs as she signs cookie by cookie for her fans.
And because sound also matters, the packaging includes “Selena Gomez Oreo Headphones,” a direct nod to viral unboxings and that sonic space where Selena moves as easily as in the kitchen.
The collaboration doesn’t forget about social impact: part of the proceeds will go to the Rare Impact Fund, a foundation Gomez herself founded in 2020 to support youth mental health.
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