On Saturday 17 May, he took over the event, coinciding with a dream line-up: Fatboy Slim, Marco Faraone, Manda Moor and Yins.
There was no better fragrance than MYSLF by YSL Beuty to be the ambassador of Brunch Electronik in Madrid this weekend. Where not only do both worlds make a perfect match, but electronic music is in the DNA of the brand and this masculine, rechargeable fragrance.
And with the recent appointment of Aron Piper as the brand’s local ambassador for Spain and Portugal, YSL Beauty took over Brunch Electronik Madrid for a weekend full of style, fun and soooo much rhythm. Because MYSLF is exactly that. It’s frenetic, sensitive, sexy and radically disruptive, as it aims to redefine the new masculinity – and boy, has it succeeded!
That’s why a totem was erected in the middle of the festival, as imposing as its fragrance, and as special as its two official faces: Aron Piper and Austin Butler, who personify each and every one of MYSLF‘s values. A space that, without a doubt, became the epicentre of the venue.
The most curious attendees did not hesitate to approach the glass cubicle, as if it were a portal of connection with oneself: making tangible MYSLF‘s purpose of embracing the inner self through the reflection. And that it was literally a MUST HAVE to have a photo in it and interact with it to immortalise the moment forever (as well as try the sampling and discover all the notes that make up this unisex fragrance that everyone fell in love with its blend of electric bergamot, orange blossom, patchouli and Ambrofix).
Because in a world marked by contrasts, where strength has no place without sensitivity, and love is not understood without pain, staying true to oneself and embracing the ‘I’ within is what really makes sense. And that is exactly what MYSLF conveys with every drop.
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