Aron Piper embodies the new masculinity of MYSLF

The acclaimed artist has become the new face of YSL Beauty’s new fragrance.

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The acclaimed artist has become the new face of YSL Beauty‘s new fragrance.that Aron Piper is at the top of his game is something we all know (and that’s why he became our XTAR of the Year in 2024). And not just because he is currently working on his latest film project with Johnny Depp and Penélope Cruz -which he is too-, but also because of what is coming up musically with his new album that is on its way and of which we already know singles such as ‘Invisibilidad’ or ‘Pirata Espacial’. In addition, in recent months, he has worked with the best producers in the most prestigious studios in Los Angeles, New York and Miami.

Not to mention its consolidation as a true icon on the international fashion scene, standing out at the Paris and Milan Fashion Weeks, where you can find it occupying the front rows of some of the most prestigious houses.

Now, he adds a new chapter to his professional career by lending his face to YSL Beauty and becoming a living manifestation of MYSLF‘s values: pure authenticity in olfactory form. A fragrant alliance that transcends scent and redefines what it means to be a man today: confidence without arrogance, sensitivity without fragility. Because masculinity is no longer about showing off, it’s about feeling, experiencing and being asked what perfume you wear.

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It is the brand’s first floral and woody perfume, and plays with contrasts as if they were musical notes. The result? A sensual, enveloping and absolutely contemporary scent.

In a landscape where masculinity is looking for new ways to express itself, far from clichés, YSL Beauty offers a radical and beautiful vision of this concept, with Aron Piper as the undisputed protagonist.