Matthew M Williams debuts his new eponymous brand at PFW

After closing his tenure as creative director of Givenchy in early 2024, the American designer—also known for founding 1017 ALYX 9SM—is preparing to unveil his new vision during Paris Men’s Fashion Week SS26. The date: June 24-29, 2025. The setting: Paris, the capital that sets the global pulse of menswear.

Although the exact details of the show are still being kept under wraps, it has been confirmed that the presentation will take place at the showroom of the influential Seiya Nakamura. There, Williams will share space with Craig Green, Song for the Mute, Taiga Takahashi, Amomento, Khoki, Edward Cuming, among others. His offering will encompass menswear and womenswear, and will be available for sale during Fashion Week itself.

What we can expect: a continuation of the language Williams has built thus far—a raw yet refined aesthetic, where functionality dialogues with tailoring, and industrial hardware transforms into conceptual luxury. His creative DNA has always resided at the intersection of the utilitarian, the emotional, and the urban. This new brand will be no exception, but rather a more personal statement.

With the industry’s eyes on him, Williams is facing his purest and freest moment. No maison. No filters. Just design, vision, and attitude. And Paris, of course.

The close relationship between the iconic designer and Nike continues to strengthen.