A third meeting between NOAH and Timex is coming up

Following the resounding success of their previous collaborations.

The harmony between NOAH and Timex remains intact and vibrant through a new release. The proposal aims to evolve by breaking away from the classic rectangular silhouette that defined the other editions, replacing it with a new model that seems to embrace an ovoid shape – judging by the clues revealed in the teaser. Speculation has been rife: A reinterpretation of the 1978 Q Timex? A refined version of the 1983 E Line? An unpublished piece that adds a new narrative to the archive?

Beyond the aesthetic aspect, what is really exciting is what this alliance represents: the New York brand has found in the watch company a partner that understands heritage, timeless design and accessibility. For this is not just an ordinary watch, but an object that encapsulates culture, history and attitude.

All other details are currently unknown and will be kept under wraps until 6 June.