A proposal that marks the beginning of the summer and a new creative stage for the artist.
FENDI‘s Summer Collection 2025 stars none other than Aitana herself. This move reinforces her close relationship with the Italian House and reaffirms her status as Europe’s contemporary luxury muse.
It’s an ode to summer aesthetics, set through the visual narrative of “Segundo Intento”, the artist’s latest single. This uptempo track marks the first step towards her album CUARTO AZUL, released on 30 May, and where the vibe is nostalgic yet energetic.
It all starts with the Pekaboo bag on her doorstep. What seems like an everyday detail becomes the trigger for an aesthetic adventure: Aitana explores her surroundings while FENDI‘s icons – Bagette, Sunshine Shopper and Peekaboo Soft – stand as portals to a universe where raffia, denim and scarves offer a sensory play of textures and colour.
The House, which is celebrating its centenary this year, is taking the opportunity to pay tribute to its archive while looking to the future. The collection lands in 1977 as a point of reference, recapturing the spirit of the legendary film Histoire d’Eau and the first ready-to-wear sketches by Karl Lagerfeld. The hedonistic spirit of a Roman summer, the effortless sophistication of the Italian coast and a sunny colour palette.
FENDI Verano 2025 is, together with Aitana, fluidity, escapism and savoir-faire elevated to its maximum expression.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
