Pull&Bear and its Primavera Sound Café close an historical edition

With over 290,000 attendees, Primavera Sound Barcelona has once again established itself as one of the most influential festivals on the international music scene. In this atmosphere of creative energy, Pull&Bear delivered a memorable edition with its now-iconic space, Primavera Sound Café by Pull&Bear, which has become an essential meeting point for lovers of music, fashion, and creativity.

During the festival days, the café was transformed into a platform for expression for a new generation of talent: from DJ sets and vinyl sessions featuring both emerging and established names, to iconic illustrations that adorned not only the special capsule in collaboration with Primavera Sound Barcelona, but also various decorations throughout the space. All of this was complemented by the finest specialty coffee: Nomad Coffee, one of the most renowned coffee shops in Barcelona and a global reference in coffee culture.

Festival-goers recharged with their specialty coffee, iced coffee, and chai latte in a space designed for relaxation and reconnection between concerts.

In addition, the Primavera Sound Café by Pull&Bear became the spot where the festival’s best street style was on display. Attendees, artists, and international influencers came together in a space where fashion was experienced in an authentic, relaxed, and free-spirited way — reinforcing Pull&Bear’s position as a global reference in urban style.

Figures such as Yuulieta, Alba Miró, Babisevi, Clarice Cazauran, Bruna Bear, Linda Sza, Sophie Yuanlin, Gabriele Greco, Mattia Cividino, Jashlem, Davidson, and Rayan Lvtt shared their festival experience with their digital communities.

Music was always present through the Not Just a DJ – Vinyl Edition program, a series of exclusive vinyl sessions by names like Greta, Brieela, Malena, Pachanga DJs and Hula Hop, which filled the space with rhythm during the three days of the festival.

This year, the brand has also bet on the artists “Tot Per Res” to create the iconic illustrations of the collaborative collection, giving visibility to independent initiatives, unexpected collaborations and hybrid languages between art, music and fashion. A window open to new ways of doing and being.

With this edition, Pull&Bear reaffirms its position as a key cultural agent within the Primavera Sound ecosystem: a brand that not only dresses, but also listens, connects and amplifies the talent of a generation.