In a twist that oscillates between performance art and corporate reality check, Boombastic CEO Marino González and his community manager – the now legendary Bombi – have decided to turn social media management into a high-voltage public duel. Spoiler: there is a million euros and a job at stake.
It all started on Thursday 5 June. Marino questioned the scope of Bombi’s latest posts on social media. A comment that, in another context, would have gone unnoticed… But Bombi, far from hiding behind an Excel of metrics or an evasive GIF, launched the ordago: ‘And if I reach 30,000 likes, what are you playing for?’
The response was brutal: 10,000 festival tickets. Estimated value: one million euros. If you don’t get it, you lose your job. Just like that, without anaesthesia. 1.000.000 € in tickets on the table. One job. And the dignity of digital marketing at stake.
Right now, Boombastic’s feed is an emotional countdown: will Bombi reach the target, will there be live redundancy, will Boombastic become the Robin Hood of festivals, giving away tickets like flyers at a rave?
Meanwhile, the internet watches, judges and likes. And we can only say: the revolution will not be televised, but it will be streamed. By the way, does anyone have LinkedIn Premium for Bombi?
Find out all about Boombastic Festival here.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram