On the occasion of its 15th anniversary, the platform launches ANYWAY, its most ambitious campaign to date.
Instagram turns fifteen and does it in style: with a short film that brings together some of the most influential names in the creative industry. Yes, we’re talking about Rosalia, Tyler, The Creator, Clint419, Fred Again, Nadia Lee Cohen… and many more.
The piece, entitled ‘ANYWAY’, is an ode to unfiltered imagination, to risk and to that universal feeling of vertigo when you decide to show something to the world. The short film starts with a group of young people around Tyler -whose talent transcends all artistic disciplines- while Trinity, an emerging artist from the Bronx, confesses her doubts, insecurities, and that internal -and eternal- struggle between creating from the soul or pleasing others.
One of the key moments of the announcement is the star appearance of Rosalía, who has also designed a new font for Stories and Reels, based on her lyrical universe.
Instagram, which has long wanted to reclaim its essence as a creative hub, yearns for its users to share their art without fear.
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