Last Friday, in the midst of Sónar’s excitement, ME Barcelona once again demonstrated that its offering transcends the traditional concept of hospitality. It did so with a celebration held at the new rooftop bar FURTIVO, bringing together the most influential figures of Barcelona’s creative scene. A unique evening conceived in conjunction with Socis Club and HIGHXTAR, two cultural icons who, like ME, understand contemporaneity as a crossroads between art, music, style, and community.
Barcelona once again became the ideal setting to project a new way of experiencing luxury: more conscious, more inclusive, more sensorial. And it was precisely at this intersection that the narrative of this event was woven: a hedonistic yet refined celebration, elevated yet relatable, driven by a shared vision of what it means to live in the present with aesthetic and emotional intent.
From the hotel’s eighth floor, with privileged views of Plaça Catalunya and the Barcelona skyline, the evening unfolded amidst immersive rhythms, signature cocktails, and a carefully curated atmosphere. The music was provided by Sindicato del Baile, a name now a fixture at HIGHXTAR events. Their eclectic, rhythmic, and emotionally precise musical selection transformed the rooftop into an open-air club where every beat seemed to embrace the contemporary architecture of the space.
This musical offering was complemented by a sophisticated gastronomic offering, capable of engaging with the surroundings and elevating the sensorial experience. From signature bites to Mediterranean reinterpretations, the food was accompanied by exquisite cocktails. Among the attendees—artists, designers, and key figures in Barcelona’s cultural fabric—there was an air of complicity that only exists at ME by Meliá.
Because when ME Barcelona, Socis Club and HIGHXTAR organize a gathering, every detail speaks the language of design, music, and creativity.
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