Last Tuesday, June 24th, Madrid’s creative scene vibrated with the launch of the new #GenSpain website. The iconic Cupra Garage was the chosen venue for this presentation, supported by Mar de Frades. Under the direction of designer Ernesto Naranjo and journalist and essential voice of Spanish fashion Celia Fernández-Carnicero, the manifesto of this community, which is already setting a new pace in the industry, was presented.
More than an event, it was a declaration of intent: collaboration, unity, and a fresh approach to what it truly means to create from and for Spain. A powerful statement that connects with the values of a generation that doesn’t want to compete, but rather to build together.
The main talk was moderated by Laura García del Río—journalist and creative mind—who led an honest conversation with five of the seven designers who make up #GenSpain: Ernesto Naranjo, Moisés Nieto, Juan Vidal, Miguel Becer (aka Mané Mané), and Jaime Álvarez (Mans). Although Carlota Barrera and Leandro Cano were unable to attend, their names remain key in this new wave.
The conversation revolved around a shared challenge: the difficulty of internationalizing Spanish designer fashion without diluting its identity. The solution? Creating a network, sharing knowledge, and championing “made in Spain” as a hallmark of added value. And all of this with a central theme that runs through every action of the collective: collaboration as a driver of change.
GenSpain isn’t just a group of designers; it’s a community with a purpose. And this, more than a trend, is the future.
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