Number 62 Avenue de la République saw the brand’s debut at Paris Fashion Week.
Under the smoke and fluorescence of an abandoned garage, Achilles Ion Gabriel shared his latest idea for CAMPERLAB with those present, sealing an influence that goes far beyond experimental footwear. And we were able to experience it first hand.
What looked like a forgotten structure was transformed into a space that played with perception and identity: a representation of transit, transformation and escape. Between concrete columns and spectral lights, the different protagonists followed one another, as if they had just come out of a post-industrial rave, with make-up by Inge Grognard and hair styled by Louis Ghewy.
The essence of CAMPERLAB has always been disruptive and mutant, but never more so than in this collection. With an eclectic casting orchestrated with Chouaïb Arif, the show brought together anonymous figures and prominent names in the industry such as Lia Lia, Gigi Goode, Raya Marigny and Sven Marquardt, among others.
The designs spoke of a future that has been lived in and worn out. The brand’s classics are transformed: spikes now take over the soles of the new TORNADO, while the STORM – one of the most iconic models – are reinterpreted as sunglasses that simulate visual armour. Textures clash. Nothing is what it seems. The LAUKKU and BIG LUNSSI bags continue to deform the everyday, as if they were soft sculptures.
This debut during Paris Fashion Week marks the beginning of a new chapter for CAMPERLAB, which continues to write narratives and deliver a raw, imperfect, uncomfortable and real approach to the world.
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