Travis Scott becomes Oakley’s Chief Visionary

A long-term collaboration that promises to reshape the boundaries of design and innovation within the industry.

What until now was an unspoken affinity has become an official creative revolution: Travis Scott has just been named Oakley‘s Chef Visionary. This is hardly surprising news considering the artist’s visual moves during the Circus Maximus era, where the brand was part of his on-stage uniform with glasses that functioned as narrative devices in the dystopian, cinematic universe to which he has accustomed us.

Now, that vision is made official, ushering in an era that seeks to break conventions, channel chaos with intention and turn the seemingly impossible into the inevitable. All from Travis, the first outside creative to take on the new role in Oakley‘s 50-year history.

‘Today begins a bold new chapter in Oakley’s history with the addition of Travis Scott as our Chief Visionary – a title that represents creativity, conviction and purpose, to create something that is not only different, but defines a new era,’ said Caio Amato, Global President of the company.

Together with his team at Cactus Jack, the creative will co-create capsule collections, revamp iconic models from the archive and design new silhouettes in both eyewear and apparel. Discover the first preview of this exclusive partnership by clicking here.