‘Obligatory Fashion’, AWGE’s second collection, is here

A$AP Rocky set the French capital on fire once again with a politically charged approach, where fashion is a necessity and not an option.

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The fashion show took place in an unexpected but highly symbolic setting: the Église Protestante Unie de l’Etoile. A converted temple where the creative team dismantled the idea of uniformity to elevate it to a cultural symbol. Focusing on uniforms – military, school, institutional, prison – often associated with marginalisation, the collection has turned them into key pieces of the new luxury.

In addition, many surprises were unveiled on the runway, including the latest collaboration with PUMA, featuring the Mostro Gambia and an aged version of the Speedcat, as well as a series of custom silhouettes with Christian Louboutin and AWGE pendants from Pavē Niteō.

Ray-Ban, another key partner, shone the spotlight on the line designed by Rocky himself, with the iconic Wayfarer Puffer and the new release The Next Generation, due this summer.

He also used the occasion to introduce elements from his interior design studio Hommemade. These included a 40-ounce vase-sculpture wrapped in a brown bag – a brutalist ode to street consumption – and a guarded video game console that turned the domestic object into cult art.