What does it mean to belong to an urban tribe? For SS26, Yoon Ahn answers in an unexpected way, without losing its street pulse: “Tribe on the Move”. A collection that drinks from 70s Japanese funk and feels like AMBUSH has traveled to another time.
Far from the codified streetwear to which we were accustomed, this season AMBUSH slows down the pace and opts for introspection without giving up its identity. The starting point is emotional: a contemporary tribe that travels light, connected by intuition rather than GPS. The result is a vivid and relaxed collection: wide-leg pants in brushed cotton, denim worn as if it had spent days in the sun, jackets with relaxed cuts and sharp seams that refer to another era. Everything moves rather in the ethereal, as if the clothes breathed the same mood as the wearer: the tranquility of summer.
Accessories, always a strong point in the AMBUSH universe, work as megaphones that shout “tribe”. Silver jewelry with sculptural shapes reminiscent of tribal signs, handmade belts, oversized glasses… The footwear – leather sandals with sturdy soles – reaffirms the idea of free movement, of letting go of rigidities, schedules and obligations.
The color palette reinforces the idea of transit and landscape: earth tones and animal print coexist with sky blues, soft lilacs and bright lemons, as if the collection itself had absorbed the light of the road.
With Tribe on the Move, AMBUSH remains connected to its urban DNA, but here it does so from a more introspective, almost spiritual place.
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