Travis Scott Launches His Own Smoothie at Erewhon

Travis Scott takes it a step further with an unexpected new collaboration, his first custom smoothie at Erewhon, LA’s most coveted supermarket. The new drink, called Storm Storm Smoothie, pays tribute to his daughter Stormi and is now available at all Erewhon shops across the city.

Personally designed by the artist, the Storm Storm Smoothie combines ingredients selected by the artist himself. The blend includes pineapple, banana, spinach, kefir water with strawberry and dragon fruit, raw coconut yoghurt flavoured with pina colada, chlorophyll, organic lemon and lime, dragon fruit powder, maple syrup, collagen and a mental performance shot of Magic Mind. The result, a green drink, which according to Erewhon, is ‘designed to taste like natural lemonade’.

In promotional images of the drink, Travis Scott appears alongside Don Toliver and Sheck Wes in an Erewhon kitchen preparing the smoothie.

The launch of Travis Scott’s smoothie with Erewhon coincides with the singer’s new role as Oakley’s first Chief Visionary. This reinforces his presence in sectors where a rapper was previously unheard of.