Lee Know has already demonstrated a natural affinity with Gucci. He has frequently been seen wearing Gucci garments and accessories at public events and editorial shoots. Including, most notably, during the Cruise 2025 show in London.
Gucci said they selected the South Korean singer and dancer for his versatility as a performer, composer and lyricist. They also highlighted his sense of style, which fits perfectly with the brand’s creative vision and philosophy.
Lee’s new role further positions Stray Kids within the luxury fashion universe. Several of its members also represent prestigious international brands, reinforcing the group’s global reach.
In Gucci’s official Instagram post, Lee Know expressed his enthusiasm for the collaboration: “It is a great honour to be part of Gucci’s visionary creative journey.“
For Gucci, the appointment of Lee Know brings not only prestige, but also a highly engaged international fan base. With this partnership, the idol is expected to star in campaigns, runway shows and key industry events in the coming months.
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