Hailey Bieber has done it again. This time, with the launch of Lemontini, the new limited edition shade of Rhode’s Peptide Lip Tint. The brand has elevated the summer staple to an object of desire.
In a series of photos on Instagram, entrepreneur and model Hailey Bieber previewed the launch by sporting the lipstick hanging from a custom belly chain, also by Rhode.
The shade Lemontini, a cross between translucent gold and citrus gloss. It’s scented with lemon cocktail and promises that ultra-glossy finish the brand has perfected. It also debuts with an improved formula. It includes shea butter in liquid form for a smoother application, without sacrificing hydration or that ‘natural lip filler’ effect.
Also, the lipstick announced by Hailey Bieber is going up slightly in price (from $18 to $20 USD), as a result of reformulation and changes in Rhode global supply chain. Lemontini officially launches on 14 July, and already has a waiting list.
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