The Maison’s ambassador stars in the campaign in support of UNICEF.
For almost a decade, the “Silver Lockit” collection has been an emblem of Louis Vuitton, and this year its significance is intensified through a new edition co-designed with Felix. The member of Stray Kids, ambassador for the House and also for UNICEF, is a reminder that luxury can also be an act of collective love.
From this special union comes the limited edition proposal, which unveils a blue heart engraved with the word “DREAM”, maintaining the intimate vision of the South Korean artist and evoking the importance and power of dreams.
“The main message behind the Silver Lockit collection is to connect people. We designed a heart, reminiscent of the way I draw hearts for fans. We added the word “DREAM” on the side, to represent the shared dreams that connect us with our fans (STAY). I think the Silver Lockit perfectly captures the essence of love,” says Felix.
Made from certified recycled silver, the new collection includes a pendant, a long chain pendant and a bracelet available in two versions – one on a cord and the other on a silver chain. Part of the proceeds from each sale will go to UNICEF, with the aim of supporting different aid programmes in countries such as Madagascar, Haiti, Guatemala and Vietnam.
The “Silver Lockit 25” edition will be available from 18 July at louisvuitton.com and in boutiques worldwide.
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