TikTok does it again. Turning an aesthetic theory into a universal rule. This time, the ‘high contrast’ trend aims to tell you how to do your make-up based on the contrast between your skin, eyes and hair.
The idea is basic. If you have light skin and dark features, you are ‘high contrast’ and, according to this logic, you go for heavy make-up. If everything on your face is light or everything is dark, you fall into the ‘low contrast’ category and should go soft. It’s as simple as that.
But for make-up artists and professionals, this classification has little basis. It ignores the most important thing, the features. Eye shape, skin tone, bone structure, expression… Key factors that define what kind of make-up works. All that, of course, doesn’t fit into a 15-second video.
Not only is it a simplistic formula, it also reinforces, once again, the need to fit into closed aesthetic moulds. When, in reality, make-up should be a tool for testing, exploring or simply expressing oneself.
That’s why this ‘high contrast’ micro-trend should be taken with a pinch of salt. If it works for you, go for it. But don’t make it dogma.
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