A venture that expands the brand’s universe and reinterprets its skate-rap DNA with a feminine twist.
In this new collection, ICECREAM proposes a wardrobe where workwear, streetwear and pop art aesthetics merge to create fitted silhouettes and visual codes drawn directly from the most fun aspects of skate culture. Baby-fit T-shirts, vests, fitted jeans, cardigans adorned with prints and a wide range of pastel colours. It all sounds like a revival, but with a fresh, renewed and unashamedly feminine energy.
The collection explores direct references to the golden age of hip-hop and skate videos from the early 2000s. Each piece seems to be taken from an alternate universe where the young Pharrell continues to dominate the scene and VHS tapes never went out of style.
And who better than BB Trickz to welcome this new era for the brand? The acclaimed artist perfectly embodies the concept and lends her face (and attitude) to the campaign, captured by Lauren Leekley and directed by Ross Westland.
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