Champion ’s Summer Edition campaign was shot in urban settings with European architecture, aiming for a relaxed and warm image. Far from the more aggressive visual codes of sportswear, Champion opts for a slower narrative, with clear nods to vintage sportswear.
The collection includes contrast-trimmed t-shirts, fitted tank tops, oversized sets, and washed fabrics that give a worn-in, vintage-inspired look. The approach remains functional but with a clear aesthetic intention linked to 90s nostalgia.
A straightforward proposal with this edition that brings back Champion’s basics with a contemporary perspective, combining classic summer sportswear with modern cuts designed for everyday life and leisure.
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