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The GUESS Camden Bag is back

Its cult following—fueled by iconic campaigns—is now being reconfigured as a sophisticated nod to a generation that is not afraid of reinvention.

The GUESS Camden Bag is back

In the midst of Y2K fever, the brand unearths this gem from its archives.

For the Fall-Winter 2025 season, the classic shoulder bag that defined an era returns stronger than ever, perfectly balancing the spirit of the 2000s with an updated design that speaks directly to the present.

The new CAMDEN celebrates its comeback with a more defined structure, but without losing its characteristic relaxed silhouette, making it the perfect accessory for those who see fashion as an extension of their identity. Its cult status, fuelled by iconic campaigns, is now reconfigured as a sophisticated nod to a generation that is not afraid of reinvention.

Available in a basic but attractive colour palette, the bag retains the original features that made it a true must-have item at the time. It is scheduled to launch in October, and its price will range from €155 to €185, depending on the size and finish.

And speaking of bags… Discover the “Dinner Bag” designed by Nik Bentel Studio.

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