Prada Beauty signs Tom Holland

The charismatic actor becomes the official face of Prada Paradigme.

Tom Holland embodies all the attributes represented by the Italian fashion house‘s new fragrance for men. That is why he has been named its global ambassador. A proposal that challenges conventions and opens the door to a new way of understanding masculinity.

This launch not only celebrates the unique style of Prada Beauty, but also elevates the bold vision of an actor who, like the fragrance, dares to break with convention.

Since bursting onto the entertainment scene at just 12 years old in London’s West End, Holland has been a recurring name in major Hollywood titles. But beyond his iconic portrayal of Spider-Man, he has managed to diversify his career, getting involved in business and philanthropic projects. His foundation, The Brother’s Trust, is just a reflection of his deep social conscience and his ability to connect with his audience through multiple facets.

But what really makes him the perfect face for Prada Paradigme is his ability to convey a unique blend of confidence and vulnerability. Tom doesn’t need to impose his presence: he projects it naturally, like a man who is sure of himself, but without ever renouncing his humanity. With a dose of humour and authentic style, he perfectly embodies the ‘Paradigme man’, the man who creates his own rules.

Prada Paradigme is an invitation to explore a personal journey, to connect with who we are inside and what we project to the outside world. At its heart, a complex yet simple olfactory signature of amber and ambergris intertwines with a restrained boldness, that avant-garde spirit that has always characterised Prada.