The proposal is reborn under the Adizero label.
First unveiled at the Bad Bunny x adidas ‘Archive’ exhibition in Puerto Rico, the sneakers reinterpret a historic running model with an updated look and a striking color palette.
The new Adizero SL72 has been designed in brown, cream, pink, and blue, replicating the classic colors of the Neapolitan ice cream that marked the superstar’s childhood and Sunday afternoons. The upper combines suede and technical mesh with impeccable craftsmanship, with overlapping layers, visible stitching, and a deconstructed finish that embraces the concept of imperfection.
All of this is built on an Adizero cushioning system and a brown base, providing the earthy touch that underpins the concept, while the light pink inserts and adidas three stripes soften the contrast with a retro-futuristic touch. The blue accents on the side details complete the nostalgic design.
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