Victoria’s Secret has announced the date for its next runway show in New York

After a five-year absence, the brand returned to the catwalk last October amid a mix of excitement and scepticism. Criticised for its outdated image and “sexy-first” approach during the #MeToo era, VS launched a rebranding effort to become more inclusive and in tune with current times. The New York Victoria’s Secret runway show continues to mark this new direction.

In 2024, the brand combined iconic elements with this new strategy. Models such as Kate Moss and Carla Bruni wore some of Victoria’s Secret’s famous wings. Cher and K-pop singer Blackpink performed live, while Zaldy showcased his elaborate designs, reinforcing the brand’s comeback.

Despite everything, the audience’s reaction was polarised. Now, it remains to be seen how the Victoria’s Secret runway show in New York will be received this October.