Darkness, liberation, and an unexpected twist.
The supermodel and it-girl of the moment takes centre stage in McQueen‘s new Fall/Winter 2025 campaign, which presents an intriguing visual narrative that speaks of freedom, personal expression and the eternal tension between tradition and transgression.
Captured by Glen Luchford, the images place Alex in an ethereal universe laden with references to 19th-century icons such as Oscar Wilde, Vesta Tilley, and Romaine Brooks, pioneers who broke codes of gender, aesthetics, and thought, and who now serve as inspiration for a narrative journey from restriction to liberation.
The FW25 collection introduces new iconic pieces such as the Heron Lace Boots with transparent lace; the Kickback Mini Dress dyed in “Crimson” red; and accessories that amplify the House’s identity, such as the Cocktail Choker in silver; the Sunflower Earrings; and the Floral Lace Tights. Also worth mentioning are the new seasonal bags: the T-Bar Sling Bag, the Farringdon Small Bag, and the Knuckle Flat Pouch.
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