Drake launches his first official virtual store/warehouse on Amazon. The virtual space features over 30 items, including clothing, accessories and collectibles. Highlights include a body pillow, a vinyl record and an item linked to his album For All the Dogs.
Browsing the store mimics the experience of a real warehouse. Products are displayed in a three-dimensional environment that allows users to explore them before purchasing. Each item becomes an extension of the artist’s imagination.
With this initiative, Drake joins other musicians with their own storefronts on Amazon, such as Beyoncé, Charli XCX and The Band. The project strengthens the connection between music, fashion and collecting.
Meanwhile, the artist is preparing his upcoming album, Iceman. He continues to develop his creative narrative and explore new ways of connecting with his audience. In July, he released two singles: What Did I Miss and Which One, featuring Central Cee.
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