Winner Circle, adidas, and Foot Locker celebrate the power of community

The Barcelona-based collective has launched a campaign that serves as a platform for identity and belonging.

This special event, which demonstrates that fashion can be much more than just aesthetics, focuses on the adidas Megaride, but reinterpreted by the members of Winner Circle themselves. They are the ones who transform this silhouette into a canvas where they can channel their creative energy and personal connections to urban culture.

Far from being a simple launch, the project presents the Megaride in everyday scenes on the streets of Barcelona, thus reinforcing the value of the community as common ground. But the most powerful detail comes with the presence of the mothers, who are portrayed wearing the traditional clothing of their countries of origin. A gesture laden with symbolism that connects directly with the collective’s African heritage.

Past and future thus intertwine in an intimate portrait.