Melissa is stepping into the sneaker scene, and she’s doing it in style. The capsule launches with three silhouettes: Icon, Rush and Beat. Each preserves Melissa’s signature DNA—the playful, experimental, high-gloss design that has made it a cult favourite—while translating it into a more urban, streetwear-inspired context. The star material remains Melflex™ PVC, here reinterpreted with high-gloss finishes and proprietary technologies that add an extra touch of innovation.
The Icon arrives as a statement in its own right. With a chunky sole, minimalist upper, and the collection’s big technological novelty—the Melbubble—a 100% translucent air chamber that offers cushioning and a futuristic edge. Available in bold black or a multicolour mix, the silhouette is designed for those who want to step out strong and distinct.
The Rush, meanwhile, draws inspiration from sports but with a luxe twist. Its voluminous midsole pairs with a colour palette ranging from soft pastel pink to a sophisticated, understated beige. A sneaker for those seeking impact without sacrificing comfort.
Rounding out the trio is the Beat, the most versatile of the three. Designed to transition effortlessly from day to night, it comes in four colourways that elevate any outfit with ease.
With this capsule, Melissa confirms that her sculptural, plastic-inspired design language has plenty to say in the sneaker universe too.
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