The photographs of Gisele Bündchen x Elisabetta Franchi, taken by Luigi & Iango in Miami, show the model in front of a 1960s Lincoln Continental, with the city of Florida as a backdrop. She wears one of the house’s iconic crocodile-effect biker jackets, paired with black tights and stiletto sandals, in a gesture that encapsulates Franchi’s vision of the woman: powerful and feminine.
Elisabetta Franchi, founder and creative director of the brand, explains that true beauty is an indomitable force, born from love and the courage within us. She adds that, when designing, she seeks to create pieces that leave an emotion and a mark, and states that Gisele embodies this spirit: “a strong light and authentic energy, a free beauty impossible to ignore.”
This is the first time Gisele Bündchen has collaborated with the Italian brand, thus consolidating a connection between Elisabetta Franchi’s vision of femininity and the model’s iconic presence in international fashion. The campaign reflects, through every stylistic and scenic detail, the intention to convey strength, elegance and authenticity as inseparable traits of the contemporary woman.
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