Sport, music and fashion come together in the campaign featuring the Italian athlete.
Moise Kean, star striker for AFC Fiorentina and the Italian national team, has become a cultural icon who moves between different disciplines. In 2024, he made his debut as a rapper under the alias KMB with his album “chosen”, and now he is conquering the fashion world as the star of a campaign that champions authenticity and self-expression.
‘I am very excited to be collaborating with GUESS JEANS on my first campaign. It is an iconic brand that has always been part of street culture and fashion. For me, style has always been a way to show who I am off the pitch. I loved working with GUESS JEANS on this campaign: it’s about confidence, standing out and doing things your own way,’ he says.
Through Bogi‘s lens and styled by Louis Battistelli, Kean embodies the Californian brand’s new energy, while showcasing some key looks featuring the Sherpa Trucker Jacket and G20 Super Baggy trousers.
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