Kenzo proposes a study on duality in its FW25 campaign

Nigo continues to connect his men’s and women’s collections into a single visual narrative.

Acclaimed photographer Bruce Gilden has been tasked with transforming New York City into the ideal setting where opposing characters cross paths: the preppy boy from Uptown and the liberal girl from the Lower East Side. A campaign where contrast is key in every aspect. From Japanese tailoring reinterpreted in kimono jackets to coats in vibrant colours that pay tribute to Kenzo Takada‘s colour instinct.

On the women’s side, lingerie-inspired sensuality takes centre stage: double-breasted tuxedos in velvet, jackets with satin trim and sheer balloon trousers paired with silk camisoles. The star accessory, the Kenzo Kumo bag, extends this interplay of tension and delicacy through its gathered handles and corset-inspired bows.

The most pop-inspired nod comes with the graphic Bunnies: Lucky Me? Lucky You!, born from a 1979 sketch by Takada. Now, it reappears as the emblem of the collection on T-shirts, sweatshirts and embroidery featuring Luke & K@li, the two mischievous rabbits that personify the ironic pulse of the campaign.