Mugler returns to makeup with L’Oréal Paris and Kendall Jenner as her muse

After fifteen years of silence in the makeup world, Mugler is bursting onto the scene again with a strategic move that not only marks a comeback, but also the opening of a new chapter in the history of the French house. This time, in partnership with L’Oréal Paris, the brand presents a limited capsule collection that unfolds like a manifesto: the Mugler universe is not restricted to ready-to-wear or its iconic fragrances—Angel and Alien—but is claiming its place in the competitive landscape of contemporary beauty.

The Mugler x L’Oréal Collection is articulated as a repertoire designed to seduce both the archive devotee and the digital consumer of 2025. At its core is a cushion foundation available in ten shades, a cult format in Asia for its light texture and portability, which here becomes the centerpiece of the aesthetic narrative. Surrounding it are mascaras, eyeliners, lipsticks, highlighter sticks, and eyeshadow palettes that translate the house’s futuristic drama into everyday objects of desire.

The scale of the launch is global—the United States, China, Europe, Latin America, and Africa—a display that demonstrates the ambition to position Mugler not only as a fashion brand, but as a transversal player in the beauty industry. This planetary dimension speaks to the house’s imagery: expansive, intergalactic, always leaning toward the epic.

The visual narrative is anchored in a gesture of historical continuity. L’Oréal Global Ambassador Kendall Jenner embodies the campaign, directed by filmmaker Colin Solal Cardo. The model wears three archive looks from the 1990s, taken from the Re/Edit capsule, bridging the gap between Thierry Mugler’s disruptive heritage and the promise of what’s to come. It’s an exercise in visual archaeology that doesn’t indulge in nostalgia, but instead uses the past as a propellant toward a creative future yet to be revealed.

The L’Oréal Paris season has officially opened after a stunning show at the Paris Opera.