JENNIE and Beats elevate the new ‘Solo 4’

Music, fashion and pop culture converge once again this season.

Following the success of the red Solo Buds, designed in collaboration with the K-pop superstar, Beats is once again turning heads with a special edition that celebrates the creative universe of her highly anticipated solo debut, “Ruby”.

The initials “R” and “J” are engraved on the sides against a matte red background, with UltraPush cushions for maximum comfort and an attachable red bow that reinforces the artist’s preppy aesthetic. All this comes in completely red packaging, designed as a collector’s item for fans and design lovers.

‘Beats has been part of my everyday life and creative process, so collaborating with them in this way is very special. I’m excited for people to experience my music in a new way through these headphones,’ says Jennie herself.

The launch will bring with it a series of immersive experiences in Los Angeles, New York, Shanghai, Tokyo, and Seoul. Beats Solo 4 x Jennie will be available at Apple starting 5 September.

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