Jacquemus x Veuve Cliquot: an emotional encounter under the sun

This unprecedented collaboration celebrates joy and craftsmanship.

Simon Porte Jacquemus‘ poetic universe intersects with Veuve Cliquot‘s century-old tradition to offer a limited edition of La Grande Dame 2018, the Maison’s prestigious cuvée. The result is a true work of art dressed in white linen and embroidered by hand, where the yellow label—with irregular edges and embossed sunbeams—bears Jacquemus‘s handwritten signature.

In addition to connecting the sunny scene of southern France—the acclaimed designer’s place of origin—with the iconic yellow of the champagne house, this collaboration pays tribute to the craftsmanship and feminine heritage of Madame Clicquot, a pioneer who revolutionised the industry in 1805.

Simon also designed “Le Rafraîchissoir”, a limited edition cooler inspired by Medici vases and crafted in collaboration with master silversmith Camille Orfèvre, “Meilleur Ouvrier de France”. Each piece requires more than 40 hours of work in silver metal and becomes a functional sculpture that reinterprets the champagne ritual with a nod to its Mediterranean roots. Only 50 copies exist, each one personalised and accompanied by a selection of exceptional vintages: La Grande Dame 2018, 2012 in Magnum and 1990 in Jeroboam.

To celebrate this creative crossover between haute couture and haute viticulture, a campaign directed by Jonas Lindstroem with images by Jack Davidson has been conceived, evoking a luminous journey between Reims and the south of France. The official presentation will take place during New York Fashion Week, before spreading to the United Kingdom, Italy and France in September and October.