Dsquared2 commemorates 30 years of non-stop partying

A black and white photographic story captured by Mert & Marcus.

For its FW25 campaign, the Canadian fashion house presents a proposal that reflects the vertigo of a never-ending party, where chaos and elegance coexist in perfect harmony. The cast, led by Irina Shayk, Alex Consani and Victor Perez, embodies the spirit of an archive that celebrates 30 years of history: eternal muses and new faces come together in a celebration of the fierce and uninhibited aesthetic that defines Dsquared2.

Bodies intertwine, clothes sparkle under neon lights, and every gesture is interpreted as an act of hedonistic resistance. Live excessively, stylishly, and without guilt. Thirty years later, the party is still going strong. And what’s to come promises to be even wilder.

Swipe through the galleries and discover the entire campaign by Mert & Marcus.