Paloma Wool prepares its first flagship store in Barcelona

After conquering New York’s SoHo.

The brand founded by Paloma Lanna is preparing for a new chapter, setting it in her hometown. Paloma Wool‘s first flagship store will open its doors on the iconic Avenida Diagonal (358-360), a strategic location in the heart of the Catalan capital.

The announcement did not disappoint, as Paseo de Gracia woke up last week flooded with posters confirming what many had been hoping for: the brand’s definitive arrival in Barcelona. The chosen location, formerly occupied by Garage Splendit, is currently undergoing a complete transformation, which is why an official opening date has not yet been confirmed.

Prior to this, Paloma Wool set up shop in New York in April, with a very special boutique located in the heart of SoHo. This move put the Catalan brand on the international map of designer retail, and with this new expansion, it will continue to reaffirm its excellence.