For autumn 2025, ARKET is committed to clarity and simplicity in a fragmented and fast-paced world. As a tribute to rest in an era of constant stimulation, the design team draws inspiration from the 1990s as a time of calm, when technology was tangible and we did not yet live through our phones. The collection seeks to refine and elevate everyday wear.
The silhouettes expand and contract: shrunk, elongated, rounded, cut. The gesture is sculptural, but always functional. The everyday is sharpened with unexpected textures and surgical attention to detail: folds that look natural, surfaces that play between shine and matte, a lived-in aesthetic that is not carelessness but refinement.
Sport beats through the collection like an aesthetic pulse. Nineties references land in technical zips, base layers inspired by 60s thermals, refined bowling bags, trainers and coats that reinterpret the windbreaker. Athleisure merges with ready-to-wear in a fluid, frictionless dialogue.
In menswear, the proposal moves away from excess. Precision in the cuts, sobriety in the finishes and a restrained sophistication that evokes late 90s minimalism. Doublé coats, layered parkas, thick flannel, crisp poplin, fleece and sheepskin coexist with technical cotton and ribbed velvet, textures that give each piece a tactile weight.
Denim, more polished than ever, looks to 1990s Paris to reinterpret its sharpness in a contemporary key. A collection that eschews the superfluous to focus on the essential: clean lines, fine materials and the certainty that luxury today is all about clarity.
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