Giorgio Armani decided to take an unexpected step away from the catwalks. This past August, the Italian designer acquired an icon of Tuscan nightlife: the legendary Capannina di Franceschi in Forte dei Marmi.
The venue began as a beach hut and in the 1920s was transformed into a nightclub. Since then, it has been a place of worship for aristocrats, intellectuals, film stars and figures of power. Its stage hosted memorable performances and its dance floor became synonymous with la dolce vita. In the 1980s, Italian cinema consolidated it as a generational symbol.
The death of its previous owner had left the club’s future in doubt. Possible buyers and multimillion-euro offers were discussed. In the end, the balance tipped towards Armani, who at 91 reaffirmed with this gesture his bond with Forte dei Marmi. He had spent many summers there, and the town forms part of his intimate biography.
The recent death of Armani on 4 September 2025 opens a different chapter. His passing does not cancel the purchase or the plans, but raises the question of who will carry out these projects, how faithfully to his original vision, and under which executive direction.
At the same time, the purchase guarantees the continuity of a legendary club which is now preparing for a new stage, marked by his heritage but also by the institutional transition that begins. Between tradition and modernity, the Capannina is ready for a new era in Tuscan nightlife, with Giorgio Armani’s posthumous vision setting the tempo.
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