The opening in Madrid is part of YKONE expansion strategy and responds to the growth of the local sector, as well as the role of Madrid and Barcelona as creative hubs in Europe.
The launch in Spain took place with the Scalpers dinner at the Teatro Real. This event introduced Lucien Laviscount as the brand’s new ambassador. Among the guests were Victoria de Marichalar and sisters Lucía and Helena Cuesta. YKONE’s direction supported the women’s line of the brand in the development of the event. The images were captured by photographer Rocío Aguirre.
From Madrid, YKONE will work on comprehensive campaigns in influencer marketing, creative direction, and digital strategy. It will apply its global methodologies to both local and international projects. Its proposal includes collaborations with celebrities and influencers, as well as the production of experiences and content designed to strengthen the connection between brands and audiences.
With this opening, the agency expands its international network and positions itself as a new player in Spain’s fashion, beauty, and lifestyle industry.
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