During Mercedes-Benz Fashion Week Madrid 2025, The Madrid EDITION hotel joins forces with The Label Edition to present The Suite Experience. The event will take place on Wednesday, 17 September, from 11 am to 7 pm. One of the hotel’s most representative suites will be transformed into a space showcasing the new Spring-Summer 2026 collection, along with selected pieces from Autumn-Winter 2025/26.
In an intimate and carefully curated setting, guests will be able to discover The Label Edition’s style. The experience will be complemented by music and drinks, creating a welcoming and sophisticated atmosphere that reflects The Madrid EDITION’s lifestyle vision.
The event will also serve as a prelude to the brand’s official show, sponsored by the hotel, which will take place on Thursday, 18 September at 2:00 pm at IFEMA Madrid.
At the helm of the brand is Véronique Vaillant von Siebenthal, co-founder and creative director. Her international outlook is reflected in collections produced in limited editions between Barcelona and Portugal, using natural fabrics, exclusive prints and high-quality tailoring. It is no coincidence that style figures such as Victoria Federica, Blanca Miró and Mónica Anoz choose her designs.
The collaboration with The Madrid EDITION reinforces its commitment to culture, fashion and trends. The hotel thus consolidates its role as a meeting point for those seeking exclusive experiences during Mercedes-Benz Fashion Week Madrid.
Access to The Suite Experience is free, subject to prior enquiry at the Reception of The Madrid EDITION. Tickets for The Label Edition show at IFEMA Madrid are available at IFEMA MBFW.
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