OVERDYED CLASSICS includes hoodies, crewnecks, sweatpants and T-shirts from Billionaire Boys Club. It is defined by its garment-dye process, in which the fabric, trims and labels are dyed, achieving a uniform “sun-faded” finish. Each piece feels as if it has been part of your wardrobe forever, even though it is new.
The balance between oversized hoodies and standard-fit T-shirts reflects BBC’s philosophy. This brand fuses luxury and streetwear with comfort and structure. The colours, from washed black to soft chalk grey, are designed to age with character over time.
The visual campaign takes place in urban and minimalist settings. This reinforces BBC’s vision of turning everyday wardrobe staples into cult pieces, thanks to the detail, cut and culture that inspire them.
OVERDYED CLASSICS will be available in two drops from Billionaire Boys Club, the first on 19 September 2025, and the second in early October 2025.
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